MSPStream uses the following methodology which involves six continuously ongoing processes to develop vivid and memorable web sites:

• Planning: define target audience, purpose, objectives, and policies for information development and use.

• Analysis: check technical construction of web with validation tools; evaluate information consistency and verify correctness of domain information.

• Design: separate information into page-sized chunks; connect pages along routes of use and user thinking; provide information, context, and navigation cues; create a consistent look and feel.

• Implementation: create an extendible directory and file structure; use HTML tools where helpful; use templates for supporting consistent look and feel; check implementation in various browsers.

• Promotion: target publicity releases for general Web audiences, potential users, and current users; follow online community norms and practices; innovatively connect with users to meet their needs.

• Innovation: continuously and creatively work for improvement to meet user needs; use testing, evaluation, and focus groups to shift and change web's content as user needs change.